AU Vodka x Nick Nayersina
AU Vodka partnered with lifestyle creator Nick Nayersina to launch a social content campaign that merged brand storytelling with creator authenticity. CLIPR transformed the collaboration into an ongoing viral clipping system , repurposing, and distributing content across themed and fan-style accounts to extend reach, impressions, and brand longevity far beyond the monthly YouTube posts.
Client
Year
2025
Industry
CPG Brand
Role
Content Creator
Challenge
Brand collaborations typically peak early and fade quickly after posting.
AU Vodka wanted lasting visibility across social channels beyond Nick’s main profile.
Needed a scalable way to extract maximum reach from existing creator content.
Solution
Used CLIPR’s AI engine to identify high-performing moments from Nick’s content.
Clipped and branded short-form videos optimized for Reels.
Distributed content across lifestyle, nightlife, and beverage network accounts for viral frequency.
Impact
Extended the once per month YouTube video lifespan from days to weeks
Millions of organic impressions generated across secondary accounts.
Strengthened AU Vodka’s cultural presence among Gen Z and nightlife audiences.
Deliverables
2000+ branded short-form clips.
Automated distribution strategy targeting lifestyle and party audiences.
Performance tracking dashboard for view and engagement metrics.
