Seth Troxler - Flirting With Friendship
Flirting With Friendship is a friendship and DJ culture podcast told by two best friends - Seth Troxler and Bill Patrick. The objective was to increase short-form visibility, grow brand awareness, and drive consistent traffic back to the main podcast channels.
We implemented a multi-account fan page clipping system to expand posting beyond the primary page.
Client
Year
2026
Industry
Podcast
Role
DJ / Artist
Challenge
Strong long-form conversations but limited short-form reach
Reliance on a single main account for distribution
Inconsistent volume and testing of hooks
Needed daily visibility without increasing production workload
Solution
Extracted high-signal podcast moments (crazy DJ stories, controversial takes, emotional stories)
Created short-form clips optimized for retention
Distributed content across 50 themed fan accounts
Tested hooks, captions, and CTA variations
Increased posting frequency without increasing production time
Impact
Rapid increase in daily visibility creating FOMO online for new audience
Consistent multi-account distribution rather than single account posting
Increased reach per episode through volume-based testing
Built an early-stage fan-page network that continues to grow on autopilot
Deliverables
1K+ short-form clips produced per month
50 Fan-page accounts created & managed
4-5x daily posting cadence per account
Hook testing & caption optimization
Ongoing analytics tracking
