Lukas Pakter
Lukas Pakter, founder of the athletic apparel brand HAUS, partnered to scale both his personal brand and his company’s digital footprint. Through automated clipping, editing, and distribution of his podcast and social content, we turned Lukas’s insights and lifestyle posts into viral short-form videos that grew HAUS’s audience and positioned him as a leading voice in fitness and entrepreneurship.
Client
Year
2025
Industry
Athletic Apparel / Entrepreneurship
Role
Founder
Challenge
Lukas’s podcast and content were high-quality but under-distributed.
Needed to grow both his personal following and brand awareness for HAUS.
Manual editing and posting limited consistency and reach across platforms.
Solution
Identify key brand, fitness, and mindset moments.
Created short-form clips optimized for Instagram reels.
Distributed content across Lukas’s personal pages and behind the scenes founder accounts to drive engagement.
Impact
12M+ total views in early campaigns.
Major increase in both Lukas’s follower engagement and HAUS brand visibility.
Unified Lukas’s personal narrative with the HAUS brand story through content.
Deliverables
8,000+ short-form clips from podcasts and brand videos.
Distribution between personal and business themed accounts.
Analytics dashboard tracking brand and creator audience growth.
